CHALLENGE

From the perspective of the target market, an U.P. student, design an eye-catching welcoming mural to be seen along Katipunan when passing by U.P. Town Center and base it on our past collaborations with the mall.

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SOLUTION

After illustrating a parking card (still in use) and taking part of a (scrapped) research and design project to renew the open air mall with signages and installations, I was able to synthesize a visual identity that's stemmed from the mall's logo and physical features.

The mural is meant to be playful and highlight the culture of UPTC, that is to represent college students, pets, and the workers that make up the community of "Townies". The flat and bold segmented art style was then used on other murals around the mall, executed by different artists.

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