ABSTRACT

Hallyu Healing seeks to mitigate the lack of access to and interest in mental health resources in the Philippines by integrating an unlikely collaborator that has effortlessly attracted attention among millions of Filipino youth: The K-Wave, also known as Hallyu.

By using a fan’s interest as the basis of a mental health campaign through easily available, comprehensible, and collaborative media, young adults can be motivated to actively take care of their mental health and seek help from evidence-based sources that they personally identify with.

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The Hallyu Healing: Printed Wellness Planner and Fan Social Support App are an offline and online duo that aims to make mental health information and practices less heavy based on the lyrics and stories of BTS, Twice, and It’s Okay to Not Be Okay. It is meant to be a resource and tool when professionals and fellow fans are difficult to reach incase of social isolation situations and in the new normal.